By Omar Abdelrehim, disabled US Navy veteran, SDVOSB owner, and founder of GovernmentQB · Last updated: October 2026 · Part of our AI for Small Business guide
The short answer: AI is great at the marketing tasks small businesses keep putting off: a month of social posts, a newsletter, website copy, and Google Business Profile updates. Use ChatGPT or Claude for writing, Perplexity when you need facts with sources, and an all-in-one tool like GoHighLevel if you want to write, schedule, and send from one place. Always give it details about your real business, and always edit before you post.
Affiliate disclosure: This page contains affiliate links. If you sign up through them, SimplyActive may earn a commission at no extra cost to you. Every prompt here works in free tools. Read our full disclosure.
Jump to: Social posts · Google Business Profile · Email newsletter · Website copy · Ad variations · Blog outlines · FAQ
What it solves: Staring at a blank screen every morning wondering what to post.
Recommended tool: ChatGPT or Claude (free versions work). Both are good at turning a few facts about your business into a varied list of posts. If you want to write and schedule posts in one place, GoHighLevel includes a Social Planner and Content AI alongside its CRM. See our GoHighLevel review for whether that's worth it for you.
I own [BUSINESS NAME], a [TYPE OF BUSINESS] in [CITY/AREA]. My customers are [WHO THEY ARE]. What makes us different: [2-3 REAL DIFFERENCES].
Create a 4-week social media calendar for [PLATFORM, E.G., FACEBOOK AND INSTAGRAM], [NUMBER] posts per week.
Mix these types: helpful tips, behind-the-scenes, customer questions we get, and a soft call to action.
For each post give: the day, a short caption (under [NUMBER] words), and a photo idea I can take myself with my phone.
Tone: [E.G., WARM, PLAIN, A LITTLE FUNNY]. No hashtags stuffing (3 max). Don't invent discounts, awards, or reviews.
Tip: Give it your real seasons and events ("busy season is April–June," "we sponsor the Little League team"). Specific details are what make posts sound like you instead of everyone else.
Caution: Don't let AI invent customer quotes, results, or awards. Fake testimonials can break the FTC's rules on endorsements and reviews. Only use real ones you have permission to share.
What it solves: Keeping your Google Business Profile active with updates, offers, and answers to common questions, which helps people who find you on Google Maps.
Recommended tool: Gemini or ChatGPT. Gemini is handy if you live in Google Workspace. Either one writes short, local posts well.
Write 6 short Google Business Profile posts for [BUSINESS NAME], a [TYPE OF BUSINESS] serving [TOWNS OR NEIGHBORHOODS].
Services to highlight: [SERVICE 1], [SERVICE 2], [SERVICE 3].
Include one post that answers this common customer question: "[QUESTION YOU HEAR A LOT]".
Each post: 80–150 words, mention the service area naturally once, end with a simple call to action like "Call us" or "Book online."
Plain language. No exaggerated claims like "best in town."
Tip: Add a real photo to every post. A photo from your actual job site or shop does more than any wording.
Caution: Keep claims factual. If you say "licensed and insured" or "same-day service," make sure it's true every time.
What it solves: Staying in touch with past customers so they come back and refer others, without spending a whole evening writing.
Recommended tool: Claude is a strong pick for warm, natural-sounding emails. ChatGPT works well too. If you want to send the newsletter, tag contacts, and track replies in one system, GoHighLevel has email marketing built in (see how it works).
Write a short monthly email newsletter for [BUSINESS NAME]. Readers are [PAST CUSTOMERS / LOCAL HOMEOWNERS / ETC.].
This month's news (use only these facts):
- [NEWS ITEM 1]
- [NEWS ITEM 2]
- [SEASONAL TIP RELATED TO WHAT WE DO]
Format: a friendly subject line (give me 3 options), a 2-sentence opener, 3 short sections with bold headings, and a P.S. with one call to action: [WHAT YOU WANT THEM TO DO].
Total length: under 300 words. Write like a neighbor, not a corporation.
Tip: Paste in one or two emails you've written yourself and add "Match the tone of these examples." AI copies voice surprisingly well.
Caution: Only email people who agreed to hear from you, include your physical address and an easy unsubscribe link, and use honest subject lines. Those are basic CAN-SPAM requirements.
What it solves: A home page or service page that clearly says what you do, who you help, and how to contact you.
Recommended tool: Claude, because it handles longer instructions and keeps a consistent voice across a full page. If you're building a new site or landing page, GoHighLevel's website and funnel builder lets you drop the copy straight in. Our GoHighLevel review covers the builder in detail.
Write home page copy for [BUSINESS NAME], a [TYPE OF BUSINESS] in [AREA].
Who we help: [IDEAL CUSTOMER]
Their main problem: [WHAT THEY'RE WORRIED ABOUT OR TIRED OF]
Our services: [LIST]
Why choose us (real facts only): [YEARS IN BUSINESS, LICENSES, GUARANTEES, VETERAN-OWNED, ETC.]
Main action we want visitors to take: [CALL / BOOK / REQUEST A QUOTE]
Sections: headline + subheadline, 3 short benefit blocks, "How it works" in 3 steps, a short "About us" paragraph, an FAQ with 4 questions, and a closing call to action.
Plain language, 6th–8th grade reading level. No buzzwords like "synergy," "cutting-edge," or "world-class."
Tip: Ask for two headline styles ("one direct, one friendly") and read them out loud. The one that sounds like how you talk on the phone usually wins.
Caution: Check every claim, license number, and guarantee before publishing. If you're in a regulated field (health, legal, financial, contracting), make sure the wording follows your industry's advertising rules.
What it solves: Getting several ad versions to test instead of betting your budget on one.
Recommended tool: ChatGPT. It's quick at producing many short variations and sticking to character limits when you state them.
Write ad copy for [BUSINESS NAME] to promote [OFFER OR SERVICE] to [AUDIENCE] in [AREA].
Give me:
- 5 Facebook ad versions: primary text (under 125 characters), headline (under 40 characters)
- 5 Google search ad headlines (under 30 characters each) and 3 descriptions (under 90 characters each)
Use these angles, one per version: saves time, saves money, peace of mind, local and trusted, limited availability (only if true: [TRUE OR FALSE]).
Count the characters and list the count next to each line.
Tip: Run two or three versions at a small budget for a week, then keep the winner. Let your results decide, not your favorite.
Caution: AI character counts can be off. Check them in the ad platform before publishing. Avoid "free," "guaranteed," or urgency claims unless they're actually true.
What it solves: Knowing what your customers search for and getting a solid outline for a helpful article.
Recommended tool: Perplexity to research what people are asking (it shows sources), then Claude or ChatGPT to turn your research and know-how into an outline and draft.
Step 1: research in Perplexity
What questions do homeowners/customers commonly ask about [YOUR SERVICE] in [CITY OR REGION]? Include seasonal concerns, typical cost factors (no specific prices unless you cite a source), and local rules or permits that come up. Cite your sources.
Step 2: outline in Claude or ChatGPT
Using the research below and my own experience, outline a helpful blog post titled "[WORKING TITLE]" for [BUSINESS NAME] in [CITY].
Research: [PASTE PERPLEXITY ANSWER]
My experience: [3-5 THINGS YOU'VE LEARNED DOING THIS WORK]
Give me: a direct 2-sentence answer for the top of the post, 5–7 subheadings written as questions, bullet points under each, and a short FAQ section. Mark any place where I should add a real photo or a story from my own work.
Tip: Your own experience is what makes a post worth reading. Add one real story or lesson in every section.
Caution: Click the sources Perplexity gives you and confirm them. Never publish rules, permit requirements, or prices without checking the official source.
📘 Want the full step-by-step playbook? Get the AI for Marketing eBook
For writing, ChatGPT and Claude are the most flexible, and both have free versions. Use Perplexity when you need researched facts with sources. If you want to write, schedule, and send marketing from one place, an all-in-one platform like GoHighLevel can combine AI writing with your CRM, email, and social scheduling.
Yes, it can draft a month of posts in minutes. Give it real details about your business, customers, and seasons, then edit each post so it sounds like you. Add your own photos, and never let it invent reviews or results.
Google's public guidance focuses on whether content is helpful and original, not on how it was made. AI-written filler that adds nothing new is a problem either way. Use AI for structure and drafts, then add your own experience, photos, and local knowledge.
Feed it specifics: your town, your customers' real questions, your actual guarantees, and a sample of your own writing to copy. Then ask for revisions like "make it warmer" or "cut it in half." Generic input produces generic output.
No, not if they're fake. Made-up testimonials or reviews can violate FTC rules. Use only real customer feedback you have permission to share.
Related reviews: GoHighLevel review · GoHighLevel SaaS mode guide · MeetGeek review · Snov.io review