By Omar Abdelrehim, disabled US Navy veteran and founder of GovernmentQB, a small business that coaches companies on selling to government agencies · Last updated: October 2026
The short version: HighLevel's Agency Pro plan ($497/month) includes SaaS Mode, which lets you package HighLevel under your own brand, sell it as a monthly subscription, and have client accounts created automatically when someone pays. It's a real way for consultants and small-business owners to build recurring revenue. It's also a real business, with real costs, support duties, and no guaranteed income. HighLevel itself says nothing on its pricing page should be taken as "a promise of earnings, cost savings, or business results."
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SaaS stands for "software as a service," which means software customers pay for by subscription. With SaaS Mode, HighLevel becomes the engine behind your software product:
About this article: Written by a small-business owner who spent years helping companies sell to government agencies before founding his own coaching business, GovernmentQB. It's based on HighLevel's official website and help center. First-hand notes from the owner are clearly marked.
A good fit if you are:
Probably skip it if you:
From HighLevel's official pricing page (gohighlevel.com/pricing), October 2026:
| Feature | Agency Starter ($97/mo) | Agency Unlimited ($297/mo) | Agency Pro ($497/mo) |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| Unlimited contacts and users | Yes | Yes | Yes |
| Rebill phone and email at cost | No | Yes | Yes |
| Rebill with your own markup | No | No | Yes |
| SaaS Mode and automated sub-account creation | No | No | Yes |
| User/agent reporting | No | No | Yes |
| API access | No | Basic | Advanced |
Annual pricing is $970, $2,970, and $4,970 per year. All three plans include a 14-day free trial.
Key point: You can run an agency on Agency Unlimited, managing clients and passing along usage at cost. But selling HighLevel as your own subscription product with automated signups and marked-up usage requires Agency Pro. HighLevel's pricing guide confirms that rebilling with markup "is only available on the $497/mo plan" and is part of SaaS Mode.
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These two models are easy to mix up, and many businesses do both.
You do the work: build funnels, run campaigns, set up automations, and manage reviews for the client. You charge for your service, and HighLevel is your behind-the-scenes toolkit. Agency Unlimited can be enough here.
You sell access to the software itself, usually preloaded with a setup built for a specific industry. Clients use it themselves, and you charge a monthly subscription. This is what SaaS Mode is built for.
Many agencies sell a lower-priced software plan, plus higher-priced done-for-you packages for clients who want help. SaaS Mode lets you offer several plan levels side by side.
This is a simplified overview from HighLevel's official SaaS Configurator guide. Follow the official docs when you set it up.
HighLevel supports two billing architectures: - SaaS V1 uses Stripe as the billing system. You connect Stripe under Agency Settings. - SaaS V2 uses an "Agency Sub-Account" inside HighLevel as the billing system, with any supported payment provider connected to it. In V2, clients pay from a wallet in their sub-account that they keep topped up (V2 rebilling article).
You can run both at the same time.
In the SaaS Configurator, you set each plan's name, monthly and/or annual price, included features, snapshot, optional add-ons, trial length, and usage billing. Plans are grouped into categories that set the upgrade and downgrade paths.
A snapshot is a ready-made account setup with things like pipelines, funnels, workflows, and templates. Attach one to a plan, and every new customer starts with your proven setup. This is where your industry knowledge becomes the product.
Decide what clients pay for usage like SMS, calls, email, and AI. HighLevel's V2 documentation lists rebillable products including the Phone System, Email, Content AI, Workflow AI, Conversation and Voice AI, WhatsApp conversations, Reviews AI, domain purchases, and Funnel AI.
Sell through a HighLevel funnel with an order form, or copy a direct sale link for a plan and share it in emails, proposals, or buttons. When someone pays, HighLevel creates or links their sub-account, applies your snapshot, and starts their subscription or trial.
Supported upgrades and downgrades can be handled without turning SaaS off and on again. You can also set special prices for individual clients, such as grandfathered rates.
Plan for more than the $497/month subscription. From HighLevel's official pricing guide:
Good news on one item: HighLevel lists Ad Manager at $0 for agencies, and you can choose to resell it to clients. Client ad spend is separate.
Simple pricing rule from HighLevel's own guide: Plan price ≥ add-on cost + your profit margin.
It's a feature of the Agency Pro plan that lets you sell HighLevel as your own branded subscription software. It includes automated sub-account creation and the ability to rebill usage with a markup.
SaaS Mode comes with Agency Pro, which is $497/month or $4,970/year at time of writing, plus usage charges and any add-ons (source).
Yes. HighLevel offers a 14-day trial. Its trial page says your card is charged after 14 days unless you cancel, and usage fees can apply during the trial.
No. You can manage clients on Agency Unlimited ($297/month) and rebill phone and email at cost. You need Agency Pro to sell HighLevel as a SaaS product with automated signups and marked-up rebilling.
Yes. HighLevel lets you white-label the desktop web app and connect custom domains. A white-label mobile app costs extra ($497/month).
Your agency. When add-ons are included in a SaaS plan, HighLevel bills the agency, so build those costs into your price.
For SaaS V1, yes. SaaS V2 runs billing through an Agency Sub-Account with a supported payment provider.
There's no honest single answer. It depends on your niche, pricing, costs, and how many customers you sign and keep. Be wary of anyone promising a specific income.
For consultants and small-business owners who know an industry well and are ready to sell and support a product, Agency Pro with SaaS Mode offers a lot of infrastructure for the price: white-labeled software, automated onboarding, flexible plans, and usage markup. That would be hard and expensive to build yourself.
But it's a business, not a shortcut. Do the cost math, start with one niche and one plan, and use the 14-day trial to test the whole flow before you commit.
Our take: If you can name your niche and the problem you'll solve, the trial is worth your time. If you can't yet, start with your own business on Agency Starter, learn the platform, and come back to SaaS Mode when you're ready.
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Facts verified on gohighlevel.com/pricing and the HighLevel help center in October 2026. Always confirm current terms on the official site before purchasing. SimplyActive may earn a commission from links on this page at no extra cost to you.
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